With the rapidly changing environment that we’re in today,
there’s no doubt that social media has and will continue to dominate. Almost
everyone has some form of social media account, whether it is Facebook,
Twitter, YouTube, LinkedIn or more.
Because of the success of these platforms, Facebook and
Twitter in particular, it’s no surprise that businesses have decided to combine
and create social pages. In my opinion, I don’t think any business is wasting
their time by having a social media page. Social media reaches hundreds to
thousands within minutes and for free with relative ease. The idea that a
company can for example, advertise on their Facebook page about their new
product, once posted online, word about it will spread like wildfire. Social
media is very good at creating “fires” and can sometimes take quite some time
in “putting them out”.
Of course though, the business needs to put some work in too and gain followers or likes to their pages or Twitter accounts otherwise everything they say or do won’t be exposed to anyone. This needs to be done through thorough research, persistence and aiming at the right target audience.
Brands that are already successful and well-known will not
usually have too many problems with gaining an audience on their social media
platforms. Studies have shown that many small businesses feel like they’re
wasting their time on social media. Many don’t seem to see a return on investment
when it comes to their activities. Sometimes small businesses just can’t keep
up with social media and they only joined in the first place because of peer
and media pressure, even though they don’t know how to get the most out of it.
In my opinion though, social media might be a waste of time
for smaller organisations but for bigger companies, it is an opportunity to
gain extra publicity and to be able to engage with their customers. It's not a waste of time, given they manage their accounts and
reputations on these sites properly.
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