As part of our media assignment, we were told to make use of both these platforms and compare.
In terms of similarity, they have similar layouts - they have dashboards with separate columns for you to organize your streams, mentions, messages and trends. You can also add as many columns as you like and scroll between them all.
Initially, after the first 10 minutes, I was immediately drawn to TweetDeck much more than that of Hootsuite. While Hootsuite offers all the same things as TweetDeck does, I found it more confusing to navigate myself around it and much of the time, it would display "error message" in loading streams. This is probably due to my internet browser or something but regardless, TweetDeck never gave me that error.
It seems that with Hootsuite you can cover the most social media networks and it offers analytics. It doesn't allow me though to see if anyone has retweeted me and can sometimes be quite slow.
With TweetDeck, I enjoy the fact that I am able to download the program to my computer directly and receive notifications that pop up whilst it's minimised and I am busy with other work. TweetDeck also seems to have the most options when it comes to sharing images which I like because I'm all about images. The con it seems though is it has the least features.
It is easier to navigate with TweetDeck but I suppose that's because of its lack of many features and simplicity. The only downside is that when I click on a link in TweetDeck that is attached to a Facebook or Twitter post, it won't direct me to it whereas Hootsuite does.
Still, I'm happy with having Facebook open in one tab and Twitter open in another but if I was to need to make use of a social media manager, I would definitely side with TweetDeck, especially at the moment as I don't need so many features. If I took up a career that needed me to manage my social media 24/7, I would most probably move to Hootsuite.
I use tweetdeck to manage 4 accounts and it works like a charm. I agree that if you were doing it for a large scale company you would need the functionality of hootsuite. Ps I own both of those domains names in .co.za ;)
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